Hospitality has been etymologized from a French word: ospitalité meaning the act of being hospitable. Derived in 14th Century holds relevance till today.
While ideating any advertisement, a point every advertiser keeps in mind is: ‘Customer is the king’ and every advertisement they create, is keeping in mind the needs and psychology of customers. The prime focus while designing advertisements for Hospitality is making the audience feel a sense of ease and comfort while they read the advertisement. MAD works wholeheartedly to create an advertisement for Hospitality sector, concentrating on minute details which make audience feel welcomed and important, thus creating a hospitable and easeful sensation psychologically, persuading them to buy the product.