Retail has been etymologized from a French word: retaillier meaning selling in small quantities. Derived in 15th Century holds relevance till today.
The designing of advertisement for retail generally does not have a specified cluster of audience. Every reader could be a potential customer. This vastness of target group, makes an advertising copy a little tricky, because whatever goes inside the copy should be universally accepted and understood. So, keeping everything simple, we love to concentrate more on:‘ How do we make their retail experience a great one’.